If you own or operate a restaurant on the beachfront, you might be looking for ways to attract more customers. One option is to have a live band play on certain nights. People walking along the beach will hear the music, see the band, and decide to stop in for a drink and perhaps some appetizers. If you do decide to hire a band for your beachfront restaurant, here are some tips to keep in mind.
Look for a beach band
On the beach, people are often looking for a particular kind of music. You could call it "beach music." It's the style of Jimmy Buffet, and perhaps also the Beach Boys. It's relaxed, carefree, and family-friendly. In most beach towns, there are a number of bands that play music in this genre, and they are generally delighted to work with restaurants as it brings them lots of publicity. Definitely seek this genre first before you consider bands that do more mainstream work. Rock bands have their place, but it's not what people expect on the beach.
Start the performances early
At another type of restaurant, you might have the band come on stage at 5 pm when people are beginning to eat dinner. But at a beachfront restaurant, it is a good idea to have the band start playing a bit earlier. Having them come on at 4 or even 3 pm is a good idea. This way, the music can start drawing customers in at the very beginning of the dinner hour. People also tend to eat a bit earlier when they are vacationing in a beach town. Having the band come on stage early ensures all of your early-bird diners have good entertainment.
Aim for crowd engagement
Look for a band that likes to draw the crowd into what they're doing. A band that has the crowd sing along, occasionally calls someone on the stage, and talks directly to audience members is ideal in this friendly, beachy setting. Also, let the lead singer or band leader know that this is what you want. Most bands can scale engagement up or down based on the setting, and if they know you want them to engage, they'll rise to meet those expectations.
Hiring a beach band to play at your beachfront restaurant is a great way to bring in more business and also ensure your current customers are entertained and happy.
To learn more, contact a company like RythmTrail Entertainment.